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Old 8th November 2007   #39
not_so_new
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Quote:
Originally Posted by big country View Post
I think the industry just needs a shot in the ass maybe two

what brings down any society is negativity
same with the music industry

the industry needs something new

if every ones talking about how the industry is f_ed up
the industry will never shine

really think about it

if you want something to be great you have to convince your self its great ( but not be naive )

that is the only reason I think rap took off
people thought it was great ( actually sucked)
the disco kick made it easy to listen to

so I guess if you ever want the the music industry to take off
you have to believe (positive)

simple anthropology

You know, I have been saying that for years. Spot on big country!



Here is my theory....

The 60's and 70's still stand as the most exciting times for music in human history.

There are two reasons for this in my eyes.

1) A high enough quality of technology met a price point that the average citizen could afford.

2) As a culture we were excited about music, that created interest in making music, which created more variety in the industry, which created a very solid money stream, which created even more interest in making music, created more excitement. In short, the whole thing was on a feedback loop, excited fans, good musicians, a variety of styles with good quality and money to burn.

The problem with feedback loops is that if any one leg of the loop gives out the whole thing falls down like a house of cards.

In this case I think the problem was greed, not a new story unfortunately. Instead of staying out of the way and letting the thing run on it's own at some point in the late 70's and early 80's the record companies thought they could get more involved to make more money. The ranks of the majors stared getting filled with bean counters, 25 years later the excitement is all gone. Less interesting styles of music, less variety, less fan excitement, less interest....... and less money.

The great irony is that by trying to make more money, the labels destroyed the industry, now they are fighting for their financial lives.
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