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NAB is a huge show. All of the major audio manufacturers tend to go there and show their entire line, not just stuff for broadcast.
Vegas is so close to LA that many recording studio people attend NAB, despite its focus.
Since NAB is about six months from the next AES, many manufacturers introduce recording oriented products there, such as SSL with their AWS 900.
A downside is that most audio manufacturers are in the Radio/Audio hall, sharing space with Radio gear...50's SiFi looking antennas, telephone interfaces, 7-second delay boxes...
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