Whats all the negativity about
? Its just a bloody plugin...
a tool you can choose to use, or not. Depending on whether your situation warrants it, or not. Depending on whether you're sensible, or not.
Even the hype in the ad doesn't suggest that its going to make room treatment redundant, every nitwit knows by now that room optimization is much better accomplished through acoustic treatment than corrective equalization.
I, for one, certainly welcome it, and I hope the manufacturer will not blow its usefulness out of proportion when the full campaign is out.