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jahala · 27th July 2007

My thoughts..

From what I've seen - a great production can get a "mediocre" song pitched to a big artist.. And if there is enough polish on the "turd", the song might be demoed by that big artist... And then - with the help of what that artist bring in terms of character and identity, label people might begin to hear hit potential in that "mediocre" song.... And before you know it, the "mediocre" song is a hit because of the artists strong identity and plenty of support from the label..

Regarding hits...
I think "hit songs" have their potential because they first of all have clear identities.. You can instantly tell hit songs apart from other songs, usually already at the intro.. It also helps if the average consumer can relate to it, or sing it, or hum it easily.. Seems most hit songs are in some way new, or unusual - either hook wise, lyrically or instrumentation/sound wise..

So these songs ultimately become hits because of the combination of some kind of memorable uniqueness in the song, identity of the artist and backing (marketing) from the label (and/or backing from a fan base)..

- J.

27th July 2007	#209
jahala Gear nut Join Date: Oct 2006 Location: Norway Posts: 100	My thoughts.. From what I've seen - a great production can get a "mediocre" song pitched to a big artist.. And if there is enough polish on the "turd", the song might be demoed by that big artist... And then - with the help of what that artist bring in terms of character and identity, label people might begin to hear hit potential in that "mediocre" song.... And before you know it, the "mediocre" song is a hit because of the artists strong identity and plenty of support from the label.. Regarding hits... I think "hit songs" have their potential because they first of all have clear identities.. You can instantly tell hit songs apart from other songs, usually already at the intro.. It also helps if the average consumer can relate to it, or sing it, or hum it easily.. Seems most hit songs are in some way new, or unusual - either hook wise, lyrically or instrumentation/sound wise.. So these songs ultimately become hits because of the combination of some kind of memorable uniqueness in the song, identity of the artist and backing (marketing) from the label (and/or backing from a fan base).. - J.