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I wouldn't bank on everybody discovering and appreciating what you do. It's going to take selling and advertising on your part to get the place booked. If there is a need in the area, you'd find out quickly by asking local engineers what they would think about your new room and if they might pay to use it. Getting the word out and being part of the scene as mentioned here would be top concerns for me.
My place is a glorified home studio that stays as busy as I want it to (sometimes I don't record for weeks, sometimes it's nightly for weeks). I don't advertise, and actually discourage probably half the people who ask me to engineer projects for them just because I either don't like their music or don't have the time.
Keep your budgets realisitic and use what you have, that will make things less scary without big bills hanging over your head. My first move would be to ask local engineers if they would take advantage of it, and go with your gut if that is the direction you want to take.
War
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