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What I'm discovering is how to advertise the most productively. I'm never going to win the price wars because I'm not terribly but that's OK. The client I want is the one who realizes what a bargain my 50 dollar an hour rate is. As far as mid sized place go, yes it's gotten much harder, thankfully my overhead is fairly low and I own everything just about outright.
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Lou Gimenez
www.musiclabnyc.com
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