You know how we all want value for our money spent on audio gear?
Well, in India, when someone has spent a fortune on a radio, or cinema system, they really wanna hear it work. They don't want to hear the music, the wanna hear the system, breaking up, and then some. Brain-splitting loudness.
I believe Bollywood is simply making it easier for people to get that coveted sound...much the same way "mastering engineers" in the west are doing for our listeners.