Quote:
Originally Posted by MattiMattMatt  Please don't interpret this as a flame if I say that that is another false dichotomy. the thinking, the mindset, the motivation at Apple is very much KILL KILL KILL. The thinking, the mindset , the motivation at Digidesign is very much KILL KILL KILL. That's what keeps them alive.
"Insanely great product" is a marketing facade on what the developers see as DEATH TO THE COMPETITION. |
Hmm...
I think the mindset of any corporation is to protect and build their profit margin. Sometimes companies are 'Bloody Bold and Resolute' with regard to this (Apple in particular), sometimes companies are safe and almost stagnant - only being moved to innovate when another company offers 'better' and 'cheaper'.
Let's face it if Digi wanted to kill (opportunities for Apple) - they would 'liberate' Pro Tools LE into a non restricted audio track DAW with full Delay compensation... but No - they are too busy protecting their higher end Cash Cow - for them it is a gamble worth taking. That is not a 'Killing' business strategy.
Apple are clever, hungry and ambitious and I feel they are much more Darwinian in their approach to their busines - the problem is they are trying to be everything to everybody. That means some parts are going to be left lagging behind others for a while.
But as I said Apple are clever - let's hope, clever enought to put Logic Pro 8 futher up front in the DAW pack to make it a real deal App in the long term.