Quote:
Originally Posted by matt82aust  I work in the world of advertising, where, as has been well mentioned here, is loud loud loud. Typically for me, mixing will be limited to -9dbs, average voice is around 0vu for the Voice over, peaks hitting close to +3 occasionally.
Unfortunately, advertising work typically doesn't have a wide dynamic range at all, especially in the day of wall to wall voice over, sell sell sell type material which is probably 95% of the stuff out there (it is advertising...) so the producers want the message big, loud, in your face...
I really do long for the ads that let me do some night and day with my levels, and let me exploit the dynamic range a bit more... however, some of these ads suit the wall of audio that is created with it in the end..
Radio is even worse... There is such a narrow field that you can get away with in radio, otherwise you possibly miss getting your ad heard. taking into account the fact people listen to radio usually in cars, ot with little head phones etc, unless you slam it, there is a good chance a part of the spot may not be heard. lately, for levels, i have been using a k-14 or even a k-12 meter as a guide, which is fairly slammed.. keep it around the yellow and it usually ends up good on air...
mmm, reading over this it has turned into a bit of a rant actually!
hope it all makes sense!...
Matt |
it makes sense!!
i used to work on audio for Ad world. and i learn this trick,. which it seems to be used ot mix hiphhop also.
u have a template with a multiband comp and an L1/L2 in the master buss. for when u record VOs or whatever and u mix with that on with the limiter set at the -9 or whatver is the meduim.
damn it was loud and squashed. but i guess it gets my attention comercials.