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Originally Posted by JohnRoberts  Good Luck... In some regards designing and building the gear is the easy part, assuming you can sell as much as you need to at a comfortable profit margin to support your expenses.
IMO the higher end markets are to some extent fashion driven, rather than performance driven, so being closely attuned to trends, responsive, and effective and brand management will be important. Of course the "designer" gear must work well too. Perhaps do a market study of what companies are already in the general area you are interested in and their particular strengths and weaknesses.
The number of small companies that have come and gone, should advise some caution, but there's always room for one more boutique player. Lurking here can suggest hot product trends or new ideas (perhaps some even worth doing?).
There seems to be some brand association with strong personality designers which will be hard to create from whole cloth (without lots of ad bux) so that might suggest some association with an already known entity. That may come with good and bad baggage, depending on the individual.
Good luck and to rephrase an old joke, the way to make a million dollars in a new business is to start with two million.
JR |
Thanks John
As I said above.....
"I don't have stars in my eyes, I see this as a way to sell a few units with plenty of potential for growth with the proper products and marketing. LOTS of hard work and some frustration for very little payoff other than being my own boss. Anyone interested should have this same outlook."
Also as I said I don't know about designing gear, I am a business man. I agree with you the business side is probably harder than the design but that is what I bring to the table.
Thanks again man.