[7 Hz]

Is anyone else sick and tired of fonts? Everywhere I go I see fonts that are produced on typewriters and computer programs. I look on the side of a bus and there is some fonts in an advert. Fonts with serifs. Morphing fonts that turn into other fonts and dance on television adverts and so on ad nauseum.

The first 1000 or so times I thought wow, how clever and innovative, but it wore off 5 or so years ago, now it is so ho hum to see and hear people thinking that they are soooo clever because they can use typewriters or some lame computer program. If I see anotherl add with fonts in it, I am going to puke. Advertising people take note.

This kind of stuff is without a doubt very clever, but cleverness and creativity are two very different things that seem to be confused by lots of people at the moment. Stitching a bunch of fonts in a computer is (or can be) clever, it is not in any significant way creative.

Irony off.