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Originally Posted by triez  Te first 1000 or so times I thought wow, how clever and innovative, but it wore off 5 or so years ago, now it is so ho hum to see and hear people thinking that they are soooo clever because they can use Photoshop or some lame sound morphing plug in. If I see another dumb digital add I am going to puke. Advertising people take note. |
The cost of airtime is HUGE. The cost of producing an ad is miniscule - about the same as the cost in airtime of showing it nationally ONCE. If these visual tricks did not
work- i.e. if they did not sell cars or soda or toothpaste, the advertisers would be doing something else- pronto.
Your one consolation is that in 10 or 20 years they will be a joke. Like big afros and bell bottoms, or gated reverb snares.
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In Audioland, loops aren't much better. When is tedious loop based music going to die?
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again, when people stop buying it.