[triez]

Digital trickery, both visual and audio? Everywhere I look I see images that are photoshop manipulated. I look on the side of a bus and there is an add for scotch where the liquid flows in a curve. People with square eyes. Morphing cars that turn into robots and dance on television adverts, joggers jumping over urban chasms and so on ad nauseum.

Te first 1000 or so times I thought wow, how clever and innovative, but it wore off 5 or so years ago, now it is so ho hum to see and hear people thinking that they are soooo clever because they can use Photoshop or some lame sound morphing plug in. If I see another dumb digital add I am going to puke. Advertising people take note.

In Audioland, loops aren't much better. When is tedious loop based music going to die? Yes, I know they are a great crutch for people without the skill to do anything else, but that doesn't make it any easier to listen to.

This kind of stuff is without a doubt very clever, but cleverness and creativity are two very different things that seem to be confused by lots of people at the moment. Stitching a bunch of loops of other people's work in a computer is (or can be) clever, it is not in any significant way creative.

Rant off.