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jtg · 15th December 2006

^Interesting. Personally I think their use of it in consumer products hurts their brand. It is hard to take seriously when you see brands like Monster cable plastering it on their package to justify charging $200 for a $20 cable. Though, thats a different issue altogether.

Theres no way the consumer side of things has a primary goal of consistency if there are licensing fees though. Thats purely cash-cow

You dont "license" a certification, thats just renting an endorsement.

15th December 2006	#9
jtg Gear Head Join Date: Oct 2006 Posts: 69 Thread Starter	^Interesting. Personally I think their use of it in consumer products hurts their brand. It is hard to take seriously when you see brands like Monster cable plastering it on their package to justify charging $200 for a $20 cable. Though, thats a different issue altogether. Theres no way the consumer side of things has a primary goal of consistency if there are licensing fees though. Thats purely cash-cow You dont "license" a certification, thats just renting an endorsement.